Talkspace is our top pick for most insured users: it says most insured members have a $0 copay, and it offers integrated psychiatry. BetterHelp is the best choice if you are paying out of pocket and want the largest therapist network. Rula has broad insurance coverage, including Medicare in every state. The right choice depends mostly on your insurance and whether you need medication.
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Online therapy is one of the most important developments in mental health care of the past decade. For millions of people who could not access traditional therapy because of cost, location, schedule, mobility, or simply the friction of starting, it has made professional care a real possibility. But the platforms differ in ways that matter. Here is how the leading options compare.
How the platforms compare
| App | Best for | Price (annual) | Rating | Platforms |
|---|---|---|---|---|
| Talkspace | Insurance + medication | $69-$109/wk, or $0 for most insured members (per Talkspace) | 8.4 | iOS, Android, Web |
| BetterHelp | Out-of-pocket, largest network | $70-$100/wk | 8.5 | iOS, Android, Web |
| Rula | Broad insurance, incl. Medicare | ~$15 avg copay or $150/session | 8.4 | iOS, Android, Web |
| Headway | Private-practice therapists for a copay | Copay, typically $20-$50 | 8.2 | Web + in-person |
| SonderMind | Insurance-first, with self-pay option | ~$25 avg copay or self-pay | 8.0 | iOS, Android, Web |
| Brightside | Anxiety + depression focus | $95-$349/mo | 7.8 | iOS, Android, Web |
Before the picks: who online therapy is for, and who it is not
Online therapy is genuinely appropriate for adults dealing with mild-to-moderate anxiety, depression, stress, grief, relationship issues, life transitions, and many other common concerns. The research on teletherapy is solid: for the right person and the right concerns, it works.
Online therapy is not appropriate for active suicidality or thoughts of self-harm, acute psychotic symptoms, severe substance use crisis, complex trauma requiring intensive treatment, severe eating disorders, or specialized intensive care. If any of these apply, an app is not enough. Please seek local crisis services or your primary care provider, or in the US, call or text 988 for the Suicide & Crisis Lifeline.
1. Talkspace: our top pick for most insured users
Talkspace earns our top spot mainly because of insurance. It is in-network with most major US plans, including Cigna, Aetna, Anthem, Blue Cross Blue Shield, Optum, TRICARE, and Medicare. Talkspace says most insured members have a $0 copay; your copay depends on your plan.
That matters a great deal over a year. Even at $15 a session, the average Talkspace reports for members with plans such as Aetna, Cigna, and Optum, weekly therapy is about $780 a year; the same year out of pocket on any major platform is $3,500 to $5,200.
Talkspace also offers integrated psychiatry, so a licensed prescriber can manage medication alongside your therapy on the same platform. BetterHelp now offers psychiatry too, but as a separate add-on through UpLift (more below).
Out of pocket, there are three tiers: $69 a week for messaging, $99 a week for live sessions plus messaging, and $109 a week with workshops added. Psychiatry is billed separately at $299 for an initial evaluation and $175 per follow-up, or your copay if insurance covers it.
Best for: insured users, people who want therapy and medication in one place, teens 13 to 17, and couples.
2. BetterHelp: the largest network, best for out-of-pocket
BetterHelp is the largest online therapy platform in the world. Matching is fast, usually within a day or two, and switching therapists is easy.
It costs $70 to $100 a week, billed weekly or monthly. BetterHelp has begun accepting insurance through select plans in some states, with an average copay around $23, and it offers financial aid to some eligible users who are not using insurance.
BetterHelp’s own therapists cannot prescribe medication. It now offers psychiatry through UpLift as a separate add-on alongside therapy, delivered by licensed psychiatrists and psychiatric nurse practitioners in states where they are licensed, and that service does not prescribe controlled substances. BetterHelp also settled with the FTC in 2023 for $7.8 million over charges that it shared users’ health data for advertising; the company says it has since changed how it handles data.
Best for: people paying out of pocket who want the largest therapist pool and easy switching, and who don’t need a controlled medication such as a stimulant.
For the head-to-head, see our BetterHelp vs Talkspace comparison.
3. Rula: broad insurance coverage
Rula is built around insurance. It is in-network with more than 100 commercial plans, accepts Medicare in all 50 states, and accepts Medicaid in select states. Average copay is around $15.
Rula uses traditional 60-minute scheduled sessions, offers psychiatry alongside therapy, and supports both virtual and in-person care. Without insurance, sessions cost $150, so it is best for people who can use their coverage.
Best for: Medicare members, Medicaid members in states Rula covers, and anyone whose plan other platforms don’t accept.
4. Headway: private-practice therapists for your copay
Headway is a directory of independent therapists who accept insurance. There is no subscription or platform fee; you simply pay your copay, typically $20 to $50. Many of its therapists are experienced clinicians in private practice, and full 60-minute sessions are the norm.
Alma works in much the same way, with free 15-minute consultations from most of its therapists and sliding-scale options if you go out-of-network, though billing is a recurring theme in its Better Business Bureau complaints. You can book a free Alma consultation here.
Best for: insured people who want a traditional therapy relationship without a subscription.
5. SonderMind: insurance-first, with self-pay available
SonderMind connects you with licensed therapists and psychiatric providers, virtually or in person, across all 50 states. It is in-network with most major plans, including Medicare, Medicare Advantage, and TRICARE West (not TRICARE East), with an average copay around $25. It also offers self-pay rates shown before you book, and there is no subscription fee.
One important limit: SonderMind does not accept Medicaid. Our SonderMind review covers its costs, cancellation rules, and who it suits in detail.
Best for: insured users, including Medicare members, who want an in-network provider and like seeing costs upfront.
6. Brightside: focused on anxiety and depression
Brightside specializes in depression, anxiety, and related conditions, with a structured clinical approach. Out of pocket, psychiatry costs $95 a month, therapy $299 a month, or both for $349, and many insurance plans are accepted. Its psychiatry plan is one of the most affordable ways to get medication management.
Best for: people specifically treating anxiety or depression who want a focused program, or affordable medication management.
What about 7 Cups?
You may see 7 Cups recommended as a free option. We don’t recommend it. Its free chat is staffed by volunteer “listeners,” not licensed therapists, and independent reviews updated in 2026 raised serious concerns. ConsumersAdvocate reported that a tester finished the listener training in about 20 minutes and that another tester received sexually suggestive messages from a listener. ChoosingTherapy no longer recommends it, reporting that 7 Cups connected its team with therapists who were not licensed in their state. If you want free emotional support, a peer-run warmline in your state or the NAMI HelpLine at 1-800-950-6264 is a safer first call.
What about Headspace and Calm?
Headspace and Calm are best known for meditation. Both have expanded into mental health support, and some employers provide their clinical services as a benefit. If your employer offers one, it is worth checking. For most individuals, the platforms above are the more direct route to therapy.
How to choose
Do you have insurance? Start with Talkspace, then compare Rula and Headway. If you have Medicare, Rula and SonderMind are strong options. If you have Medicaid, Rula (in select states) or a community mental health center are your likeliest routes.
Do you need medication? Talkspace and Rula both integrate psychiatry with therapy. BetterHelp offers psychiatry as a separate add-on through UpLift, though not for controlled substances. If you only need medication management, Brightside’s $95 monthly plan is among the most affordable.
Paying out of pocket? BetterHelp for the largest network and easy switching, especially with financial aid. Talkspace’s $69 weekly messaging tier is the cheapest major subscription.
Cost a hard barrier? See our guide to the cheapest online therapy, including free community options.
When to talk to your doctor first
If you are unsure whether online therapy is the right level of care, your primary care physician is a good starting point. They can assess your situation, recommend a level of care, and often coordinate with whatever you choose.
What online therapy will and will not do
It will give you regular access to a licensed professional, a framework for working through common concerns, and evidence-based approaches such as CBT and ACT.
It will not work overnight or substitute for the work of changing patterns over time. Most clinicians suggest giving therapy 8 to 12 sessions before judging it. If you see no benefit after a couple of months, switch therapists or reconsider the level of care.
The bottom line
For most insured adults, Talkspace is the right starting point: a $0 copay for most insured members, per Talkspace, and psychiatry if you need it. BetterHelp is the better choice if you are paying out of pocket and want the largest network. Rula has broad insurance coverage, including Medicare, and Headway offers experienced private-practice therapists for just your copay.
Whichever you choose, answer the intake questions honestly, switch therapists freely if the first fit isn’t right, and give it a few weeks. For more, see our online therapy vs in-person guide and best online therapy that takes insurance.
One final, important note: if you are in crisis or thinking about harming yourself, please reach out now. In the US, call or text 988 for the Suicide & Crisis Lifeline. You are not alone, and immediate human support is available.